Photo Art Direction
Photo art direction and some staging for residential interiors
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For all images here, I was photo art director contracted to help acquire photography brand assets. I led the photography team in scouting product install locations, coordinating with and interviewing homeowners, and directing the stylist and photographers to accurately represent the brand image. The creative director for KitchenWorks and HomeWorks stated that my keen eye for interior design and deft compositional sense helped produce consistent, high-impact results that raised the effectiveness of their advertising to a new level. In those images, I did the staging as well.